Hoboken: Today's job market has become very competitive as so many highly qualified people are vying for the same job openings. The competition has reached such a level that job search techniques of yesterday like searching the want ads and sending out resumes are no longer capable of serving the purpose. Here are the five creative ways suggested by Jim Kukral in his book "Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue" that can help you to attract employers' attention and to get hired.
1) Ramp up your resume:
At the first place, Kukral suggests to ramp up the resumes. He says that employers get lots of resumes to look through. Therefore, a candidate for the job must do something special to make his resume look unique from the others.
2) Try Facebook advertising:
Kukral suggests to try Facebook advertising as it is a useful means of networking professionally as well. Many companies have Facebook pages allowing people to make contact with their employees. Facebook also offers an advertising service that allows people to create their own target ad. Kukral recommends job-seekers to create an Facebook ad about them include their skills and qualifications and what type of job they are looking for, and then target it to the companies where they want to work.
3) Get Personal:
Next, Kukral suggests getting useful personal information about the people who are in charge of the hiring process at the company. He has advised to look them up on Facebook, LinkedIn, and Twitter, and get information about their interests. According to him, it will help to know their likes and dislikes or where the candidate shares a common interest that will help him to connect.
4) Use YouTube to your advantage:
Being a great resource, YouTube can also be a cheap and easy way for a job-seeker to show off his skills, says Kukral. A job-seeker can use a video as a chance to follow up after an interview. He can also send his potential employer something he has put together that displays his creativity or a skill.
5) Think different:
Kukral further suggests job-seekers to think outside the box and to go one step ahead of the rest. "Advertise yourself in unexpected places, step out of your comfort zone, and, if you have to, invest a little money", says Kukral.
A professional speaker, blogger, and Web business consultant, Jim Kukral has helped companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance understand how to find success on the Web. Jim teaches thousands of students around the globe as an adjunct professor for The University of San Francisco's Internet Marketing Program.
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